BFGoodrich named title sponsor of Ultra4Europe series

BFGoodrich named title sponsor of Ultra4Europe series

Off Road

BFGoodrich named title sponsor of Ultra4Europe series


BFGoodrich will be the 2019 title sponsor of the Ultra4 Europe off-road racing event series.  The partnership will span five “King” events across Europe this year.

Ultra4 Racing began in 2007 with the inaugural King of the Hammers race in the United States. A decade later the Southern California event is now one of the biggest off-road events in the world, spanning over a week and playing host to hundreds of teams and tens of thousands of racing fanatics.  In 2012, Ultra4 Europe was launched from the first Ultra4-style race that took place in Wales. Known as King of the Valleys, the race became the foundation for Ultra4 Racing in Europe, where it has grown rapidly.

The 2019 BFGoodrich Ultra4 Europe Series includes five races throughout the continent – Spain, France, Britain, Portugal, and Poland.  These races are comprised of high-speed rally roads, huge boulders, and bottomless mud to challenge man and machine in ways that would leave most vehicles scattered in pieces.

“Ultra4 Europe and BFGoodrich is an excellent fit and partnership,” Richard Crossland of Ultra4 Europe said. “As a brand they have no equal, which has been confirmed by the successes they have had in every major off-road race globally.”

BFGoodrich is the leading manufacturer of not just off-road tires, but tires for every terrain and discipline, from commuter cars to Ultra4 vehicles. Their latest offering, the Mud-Terrain T/A KM3 is perfectly suited for the demands of off-road enthusiasts with advanced Krawl-TEK compound for unmatched traction and ultra-tough CoreGard Max Technology sidewalls. With 36 sizes ranging from 28 to 39-inches tall, there is a KM3 for every Ultra4 vehicle, Jeep, and SUV; in addition to dedicated off-road racing tire solutions for the Unlimited 4400 Class.

“BFGoodrich is very excited to partner with Ultra4 Europe for 2019,” said Harold Phillips, BFGoodrich VP and General Manager. “BFGoodrich has a very strong heritage in off-road racing and we are excited to bring our expertise and enthusiasm to Europe. We have a growing presence in all five of these race locations, so what better way to engage with the off-road community than by partnering with Ultra4 Europe.”