Mazda racers and shops have been able to join the Mazda Team Support Program (MTSP), which provides automatic discounts on stock parts, a widespread offering of competition racing parts, technical support and more. Now, Mazda is rewarding prep shops’ loyalty with the creation of the Mazda Motorsports Prep Shop Rewards Program.
“We are fortunate to be the leader in motorsports in North America,” commented Scott Kaluza, manager of competition parts for Mazda Motorsports. “We got here because we have worked together with the motorsport sanctioning bodies, our partners, our prep shops and our racers to focus on one common goal – providing a superior customer experience year after year.”
A testament to that consistent effort – Mazda enjoys a 53 percent market share – based on participation in SCCA production-based racing. Whenever a company has established more market share than all others combined, it is a proud moment. But Mazda sees the benefit of it differently.
“When there are more Mazda’s racing in the sports car world than any other brand, it means that our racers get to work and learn from others in the same or similar cars,” commented Mazda Motorsports’ business development manager David Cook. “It means they can help each other learn and grow. And in this sport, that’s what it is about. It also means we can support them in ways other manufacturers cannot, or at least don’t. And as such, we continue to build more value for them. One additional way is by launching the prep shop rewards program.”