NASCAR has announced the return of the Anheuser-Busch brand Busch Beer as its official partner and the sponsor of the Monster Energy NASCAR Cup Series pole award.
The multiyear agreement will see the Busch Pole Award begin this weekend at Auto Club Speedway, ending a four-week stretch where NASCAR had no designated pole award partner. Coors Light ended its sponsorship of the award last season after taking over in 2008 from Budweiser.
Anheuser-Busch first sponsored the pole award in 1978.
“We are continuing to evolve our presence in NASCAR because we believe in the power and loyalty of NASCAR fans,” said Chelsea Phillips, vice president, Value and Beyond Beer brands, Anheuser-Busch. “Returning as the Official Beer of NASCAR strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch beer on race day.”
Busch Beer is also one of the primary sponsors of Kevin Harvick’s No.4 Ford at Stewart-Haas Racing.
“The Busch Pole Award is one of the most recognized programs in NASCAR and partnering with a global marketer like Anheuser-Busch will further elevate the value of the program and our sport,” said Lou Garate, vice president, partnership, NASCAR. “Anheuser-Busch has a storied history in NASCAR dating back to the 1970s and we know fans will celebrate and support Busch’s return as the ‘Official Beer of NASCAR.'”
— NASCAR (@NASCAR) March 14, 2018