*Leading online automotive parts retailer takes next step in exciting alliance
*WTCR agreement extends long-standing partnership with Eurosport Events
*OSCARO’s sponsorship of WTCR reinforces international business expansion
Eurosport Events, promoter of the WTCR – FIA World Touring Car Cup, has extended its long-standing alliance with OSCARO under a new, two-year agreement for the world’s leading online retailer of original automotive spare parts to become Series Presenting Partner of the new WTCR.
Having initially supported John Filippi’s participation in the FIA World Touring Car Championship, OSCARO made the decision to increase its involvement by joining forces with WTCC promoter Eurosport Events in 2015. Eurosport Events tailor-made the sponsorship of ‘Repair Time’ in between races to fit OSCARO’s DNA with free-standing icon boards indicating to TV viewers what parts needed changing. For 2016, OSCARO increased its involvement further by signing as an Official Series Partner of the world championship, an arrangement that continued into 2017.
With OSCARO continuing its international expansion, the extended alliance from 2018 marks the next and most significant step of OSCARO’s partnership with Eurosport Events. Click here to view the announcement video.
François Ribeiro, Head of Eurosport Events, the WTCR OSCARO promoter, said: “We are delighted to keep growing our relationship with OSCARO. The combination of action-packed races, the variety of TCR cars involved, the sporting fairness and competitiveness, as well as the range of tailor-made sponsorship solutions offered by Eurosport Events, were determinant factors for OSCARO to go to the next level together.”
Recognising the numerous brand awareness and additional promotional and marketing opportunities offered by the all-new WTCR, Pierre-Noël Luiggi, CEO of OSCARO, said: “Becoming the title partner of the WTCR was a straightforward decision for us. This partnership embodies the real spirit of the OSCARO brand and its true love of real competition. We are very excited by the new dimension of our partnership with Eurosport Events and we can bet the series will be very popular with touring car fans around the world.”
WTCR – FIA World Touring Car Cup presented by OSCARO begins at Circuit Moulay El Hassan in Marrakech, Morocco, from 7-8 April, for the first of 10 planned weekends and 30 all-action races.