Credit One Bank steps up as Larson's primary sponsor

Credit One Bank steps up as Larson's primary sponsor

Cup Series

Credit One Bank steps up as Larson's primary sponsor

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Credit One Bank will expand its relationship with Chip Ganassi Racing by becoming the primary sponsor of Kyle Larson’s No. 42 Chevy for the 2018 season. The multi-year deal will kick off with the season-opening Daytona 500. The numbers of races were not announced.

Having joined the sport as the series’ official credit card, Credit One Bank first partnered with CGR in 2016 for several races with Jamie McMurray’s No. 1 team and will continue as an associate sponsor with the No. 1 team in 2018. Credit One Bank came aboard the No. 42 team for the first time last year.

“We are very excited to yet again grow our relationship with Credit One Bank,” CGR president Steve Lauletta said. “We have enjoyed an exciting first year with them on the No. 42 car up to this point, and look forward to seeing their paint scheme on the track much more in 2018.”

Larson, who finished a career-high eighth in the Cup standings in 2017, had two of his eight runner-up finishes in the Credit One Bank colors. He finished the year with four wins and 15 top-five finishes.

“It’s great that Credit One Bank will be expanding their partnership with our team next season,” Larson said. “It’s been cool to see their excitement and interest in our team and NASCAR grow throughout this year. We’ve had some exciting races with them on board, and hopefully there’s more to come next year.”

The sponsorship fills the void left by long-time sponsor Target, which announced in July it would not renew its deal after 2017 and exit motorsports completely at the end of the season. The company ended a 27-year relationship with Ganassi’s IndyCar operation at the end of 2016.

Target had a presence with Ganassi in NASCAR since 2002. In late 2016 Target cut back on the number of races in which Target would serve as Larson’s primary sponsor. The company, through both its Target and other vendor brands such as Axe, Energizer, and Clorox, had been Larson’s sole sponsor since he joined the Monster Energy NASCAR Cup Series in 2014.

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