Positive news on the TV audience front continued for NASCAR this week, as the Monster Energy Cup Series race from Texas Motor Speedway secured the series’ second consecutive uptick over last year.
Sunday’s telecast of the AAA Texas 500 on NBCSN scored a 1.6 rating, averaging 2.7 million viewers. That’s up from a 1.1/1.8m for this race last year on the same network, and follows last week’s NBCSN telecast from Martinsville that had the first year-on-year increase of the season for a NASCAR Cup race on a cable network.
Overall, NBC Sports says its Group’s coverage of the 2017 NASCAR Cup Series Playoffs is averaging a Total Audience Delivery (TAD) of 2.9 million viewers, up 4% vs. 2016 (2.8 million). A Total Audience Delivery average of 2.72m viewers watched Sunday’s Cup Series Playoffs race via NBCSN and NBC Sports Digital platforms — up 49% vs. 2016. The NBCSN-only telecast averaged 2.70m viewers
The Xfinity Series race from Texas on Saturday night scored an 0.54/849,000 on NBCSN. Last year this race played on the NBC broadcast network, where it had an 0.93/1.4m.