Red Bull Global Rallycross and Total Specialties USA, Inc., Total S.A.’s US marketing affiliate, have announced a multi-year agreement that will see Total become the Official Lubricant Partner of Red Bull GRC. Through its TOTAL Quartz brand, Total will leverage Red Bull GRC’s nationwide live events, broadcasts, and digital and social content platforms to grow its footprint in North America.
“Across the globe, the TOTAL Quartz brand is known for excellence in its oil and lubricants, and excellence in motorsport,” said Red Bull GRC CEO Colin Dyne. “We are beyond excited to reveal a multi-year partnership with Total as the Official Lubricant Partner of Red Bull Global Rallycross, and we look forward to writing the next chapter in its incredible racing heritage.”
Total has a long and storied motorsports history, including partnerships in Formula 1, 24 Hours of Le Mans, World Rally Championship, and Dakar Rally, among others. Legendary drivers from Sebastien Loeb to Sebastian Vettel have campaigned the brand’s iconic red-and-white colors to countless race wins and world championships.
“This is a significant time for Total as we embark on our sponsorship as the Official Lubricant Partner of Red Bull Global Rallycross. We are very pleased to partner with such a strong and influential brand as Red Bull GRC, and we look forward to growing the relationship in years to come,” commented Christophe Doussoux, Senior Vice President, Lubricants for Total Specialties USA, Inc.
About Red Bull Global Rallycross
Created to produce the most exciting action in all of motorsport, Red Bull Global Rallycross combines the best elements of stage rally, off-road and circuit racing in a fan-friendly environment. International superstars battle wheel-to-wheel over dirt, gravel, and the series’ signature 70-foot jump behind the wheel of 600 horsepower Supercars. Events also include the developmental GRC Lites class and a new electric division due to begin competition in 2019. For more information visit http://www.RedBullGlobalRallycross.com
Total S.A. is a global integrated energy producer and provider, a leading international oil and gas company, and a major player in solar energy with SunPower and Total Solar. Our 98,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.
About Total Specialties USA, Inc.
Headquartered in Houston, Texas, Total Specialties USA, Inc. is a part of the Americas Division for the Marketing & Services Branch of the Total Group. Total Specialties USA offers a wide range of lubricant products including TOTAL Quartz synthetic performance engine oils. Our products are sold through a comprehensive network of distributors, direct channels and an online presence. In addition to a growing distribution network and evolving production capabilities, we’re committed to heightening our brand awareness as we partner with Red Bull Global Rallycross.