By alley - Jun 22, 2017, 2:32 PM ET

RACER.com’s 24 Hours of Le Mans coverage delivers significant growth in audience

The audience for RACER.com's extensive coverage of the 85th Running of the 24 Hours of Le Mans grew dramatically in comparison to 2016, with a 28% increase in unique visitors and an 18% growth in sessions according to the site's Google Analytics report. User sessions from the United States delivered a 16% growth, followed by 29% improvement is sessions from the United Kingdom. Visits to RACER.com by mobile phone users increased by 33% over 2016.

The RACER.com sportscar team of Stephen Kilbey, Marshall Pruett and David Phillips produced a constant steam of features, analysis and reporting spanning 11 days. During that period, RACER.com experienced an 8% growth in unique visitors compared to 2016 for the corresponding period. During this period, Alexa.com continued to rank RACER.com as the leading racing media site in the USA by a clear margin.

RACER's social media activity was equally robust: a Facebook reach of 1,321,309 and 641,758 people engaged between May 23 and June 19. During the past 28 days, @RACERmag on Twitter has generating 2.26 million impressions, representing an increase of almost 12%.

Reflecting on the results, RACER Founder Paul Pfanner said: "I am tremendously proud of the entire RACER team for their efforts surrounding Le Mans in 2017. It was a record month for our Le Mans coverage, which is no surprise since this great race and its lore are central to the interests of our RACER audience. RACER.com's strong performance for the period perfectly compliments

the 'Le Mans Issue' of RACER magazine

that is currently on sale".

Mark Glendenning, RACER.com editor, said: "This is the first year that RACER.com has featured fully independent content across all of the racing categories that we cover, and I'm delighted that the growth that we've experienced over the past few months was again reflected in our coverage of Le Mans. Covering Le Mans is a huge undertaking, and everyone who was involved in producing our content did a fantastic job."

About Racer Media & Marketing, Inc.

Based in Irvine, CA with a sales office in London, Racer Media & Marketing publish RACER, celebrating its 25th anniversary, RACER.com, celebrating its 20th anniversary and the Sports Car Club of America's official publication, SportsCar which it has published since January 1984. In addition, RACER Studio has produced creative, content and brand communication strategies for many of North America's top sanctioning bodies, manufacturers, promoters and sponsors. Racer Media & Marketing, Inc. is privately-owned.