Advertisement
NHRA: New look for Courtney Force in 2017
By alley - Dec 9, 2016, 12:56 PM ET

NHRA: New look for Courtney Force in 2017

Automotive aftermarket parts provider Advance Auto Parts has signed on as the primary sponsor of Courtney Force's John Force Racing Chevrolet Camaro SS Funny Car. The multi-year deal will begin with the 2017 NHRA Mello Yello Drag Racing Series season opener at Pomona, and cover the winningest female Funny Car driver in NHRA history throughout the season.

"I am thrilled to be driving the Advance Auto Parts Chevrolet Camaro SS Funny Car. Last season, we made some big strides toward our first championship and I am very confident in my team led by my crew chiefs, Dan Hood and Ronnie Thompson, and that next season can be even better," said Courtney Force. "I love the look of this red, yellow and black Camaro and I can't wait to get it into the winner's circle."

Last year Advance Auto Parts appeared on John Force's PEAK Camaro Funny Car at select events, and the relationship has now expanded to encompass daughter Courtney's Funny Car team through this multi-year sponsorship.

"This is a real business-to-business deal for John Force Racing. We expanded our relationship with PEAK at the beginning of last season and we ran the Advance Auto Parts Funny Car a couple times," said John Force, JFR CEO and 16-time Funny Car champion. "The opportunity came to grow the deal and they were interested in Courtney, so it was a perfect match. We are excited to work with Sponsorship Integrated Manager Matt Davis and his team at Advance to help them grow their business across all their stores. I have done shows with Advance Auto Parts in the past and am looking forward to working with them again."

"We are proud to be partnering with Courtney Force and the John Force Racing team for the 2017 season and beyond," said Walter Scott, Chief Marketing Officer for Advance Auto Parts. "After working with John and the team last year through our partnership with PEAK, we got to know Courtney and felt she would be a great ambassador for our company. Our team members and customers love NHRA drag racing and we can't wait to see the Advance Auto Parts Funny Car on the track in 2017."

Comments

Comments are disabled until you accept Social Networking Cookies. Update cookie preferences

If the dialog doesn't appear, ad-blockers are often the cause; try disabling yours or see our Social Features Support.