
NASCAR: Ganassi team reveals new 2017 look for McMurray
GearWrench, a brand of hand tools for industrial and automotive technicians, has signed a multi-year agreement with Chip Ganassi Racing to be a partner on the No. 1 Chevrolet driven by Jamie McMurray and will serve as the primary sponsor on the No. 1 Chevy for multiple races during the 2017 NASCAR Cup season.
"This is the biggest announcement in the history of the GearWrench brand, and a significant marketing investment that will deliver significant growth in sales and market share," said John Constantine, SVP and president, North American Hand Tools, Apex Tool Group. "We are thrilled to be taking GearWrench to the next level by partnering with Chip Ganassi Racing and their top mechanics in 2017. Industrial and automotive mechanics are very often racing enthusiasts, making NASCAR an ideal marketing initiative for GearWrench. Our agency of record, JMI, is finalizing activation plans to maximize the sponsorship moving forward."
McMurray, added: "I'm excited to have our team be a part of this new partnership with GearWrench. It is always nice to have new brands join our team that have a direct application to what our team is doing in the shop. I know the crew in the shop and at the track will appreciate the professional tools that they offer to help get the job done."
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