INDUSTRY: SCRAMP, ISC, join forces to bid for Monterey promoter contract

Former adversaries SCRAMP and the International Speedway Corporation (ISC) have come together to file a joint bid seeking the next contract to serve as promoters for Mazda Raceway Laguna Seca.

"SCRAMP has reached an agreement with International Speedway Corporation to work jointly on a response to Monterey County's Request for Proposal process for long-term concession management of Mazda Raceway Laguna Seca," SCRAMP said in a release. "ISC's national scale and financial expertise combined with SCRAMP's operational knowledge and many local charitable relationships create a unique synergy providing for the facility's long-term stability. We believe strongly that together we can position Mazda Raceway Laguna Seca for success in today's competitive racing environment."

SCRAMP, which has promoted and run the track since 1957, and began reporting to the Monterey Board of Supervisors since 1974, came under fire from the county last year as the board sought a new promoter for the renowned facility. ISC came forward as an interested party, but soon withdrew from the board's search process.

ISC, which is part of NASCAR's empire, is said to have contacted SCRAMP after exiting the process last year, and from those conversations, a new working relationship has been established.

"It is a 'best of both worlds' situation," a SCRAMP representative told RACER.

The county signed a new deal with SCRAMP for 2016 and relaunched another search with the stated goal of inking a long-term contract for 2017 and beyond. SCRAMP has been one of a handful of potential promoters involved in the bidding process, and on Tuesday, the board approved a new process that would not require the collection of formal submissions from all parties prior to evaluating their merits and choosing the best from the group.

With the board now allowing direct negotiation with interested parties, the tenure and local expertise offered by SCRAMP, and strength and reputation of ISC, could present the best combined package for the county to consider.

A final decision on the track's future promoter is expected by October.