BUBBA burger Joins WeatherTech Championship As Official Burger

Subtitle:Proud Partner Also Becomes Entitlement Sponsor Of Long Beach

Ladies and gentlemen, start your grills!

Officials from the International Motor Sports Association (IMSA) today announced a multi-year partnership making BUBBA burger® the “Official Burger” of the IMSA WeatherTech SportsCar Championship and a Proud Partner of IMSA. The partnership also will feature a variety of events with promotions and product coupons throughout the WeatherTech Championship season.

“BUBBA burger® is known for their high quality and convenience and clearly has many fans, which we believe can be – or already are – fans of sports car racing,” said IMSA Vice President, Marketing David Pettit. “This is an enthusiastic new partner for IMSA and the WeatherTech Championship in a unique, but fitting, category. It also brings another non-endemic, category-leading, premium brand into the ranks of Official Partners of IMSA.

“Many of our race fans take advantage of the opportunity to camp and grill their own food at our racetracks. We fully expect BUBBA burgers will find a home on many of those grills this season and well into the future.”

BUBBA burger® products are sold throughout the United States. They are available in over 11 different burger varieties, including an expanded line of BUBBA Turkey and Veggie burgers.

In addition to its official partnership status with IMSA, BUBBA burger® also was named the entitlement partner of next month’s WeatherTech Championship race at Long Beach. The race will be called the “BUBBA burger® SportsCar Grand Prix at Long Beach.”

“BUBBA burger and racing go hand in hand,” said Vice President of Marketing Andy Stenson. “The sports car race fans are an important part of our rapid growth as a brand! This new sponsorship with IMSA will allow us to reach an expanding fan base and to share the excitement of the BUBBA burger brand.”

Next up for the WeatherTech Championship is the 64th Mobil 1 Twelve Hours of Sebring Fueled by Fresh from Florida on Saturday, March 19. Live television coverage begins at 10:30 a.m. ET on FS1 and the race will be streamed in its entirety in the U.S. on the FOX Sports GP app and internationally on IMSA.tv.

About BUBBA burger®

About IMSA

The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing.  Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the Continental Tire SportsCar Challenge and the Mazda Prototype Lites Presented by Cooper Tires, as well as four single-make series: Porsche GT3 Cup Challenge USA by Yokohama; Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama; Ferrari Challenge North America; and Lamborghini Super Trofeo North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l'Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans.