Racer Media & Marketing, Inc. and Haymarket Media Group continue long-standing strategic relationship
Media partners to benefit from closer transatlantic commercial ties between RACER group and Haymarket Media Group
The long-standing relationship between Racer Media & Marketing, Inc., publishers of RACER, RACER.com and SportsCar, and Haymarket Media Group, publishers of Autosport, Autosport.com, F1 Racing and Motorsport News continues to evolve. For 2016, both groups have a renewed commitment to better serve motor racing and automotive clients via an unrivaled reach across their combined media properties. Clients and partners can now reach the expansive audience of all of the titles available within a single transaction.
"The ever-evolving media landscape over the last 15 years has created a variety of opportunities for RACER and Haymarket on a global basis," said Paul Pfanner, founder and President of Racer Media & Marketing, Inc. "We will continue to develop our own respective media properties to provide benefit to our advertisers, through the combined reach of our audiences."
The titles published by both companies have a rich heritage and are leaders in their respective markets in terms of scale, authority and content quality. Autosport.com boasts 1.8 million unique users per month, for a total of 18 million page impressions, in four languages F1 Racing, meanwhile, is published under license in 14 territories outside the UK, in nine languages, with an overall reach of 1.1 million readers a month. RACER enjoys a combined print and digital circulation of 35,125 while RACER.com has a yearly average of 2.2 million page views per month.
Tim Bulley, director of Haymarket Specialist Media said: "The partnership with RACER further augments Haymarket's dominance in international motorsport media. The reach of all our brands, and the credibility they enjoy, underlines how deeply connected we are with our highly informed, specialist audiences. We're all very excited about the opportunities presented by working together more closely." Ensuring that editorial content on both Autosport.com and RACER.com remains the trusted voice in motorsports media, both platforms will continue developing original content with their unique point of view and sharing it, where appropriate, to enhance the audience experience for each of the titles.
"RACER and Haymarket's racing titles have forged an expertise and authority in multiple areas of motorsports, but when we combine those resources, it elevates us both to the benefit of the readers," said Laurence Foster, RACER editor-in-chief.
Haymarket motorsport group editor Anthony Rowlinson adds: "There's an awful lot of motorsport happening around the world at any one time. A tighter working relationship between our market-leading brands will help all of us – and the reader, of course."
RACER will celebrate its 24th year in 2016 ,while Autosport enters its 66th year of publication. F1 Racing, meanwhile, will celebrate 20 years in print this year, as Motorsport News turns 61.
About Racer Media & Marketing, Inc.
Based in Irvine, Calif. with a sales office in London, Racer Media & Marketing publish RACER, RACER.com and the Sports Car Club of America's official publication, SportsCar. In addition, RACER Special Projects Studio has produced creative, content and brand communication strategies for many of North America's top sanctioning bodies, manufacturers, promoters and sponsors. Racer Media & Marketing, Inc. is privately owned.
Haymarket Media Group is a privately owned media company headquartered in London, United Kingdom. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously on behalf of organizations such as the BBC. The company has expanded outside the UK in 1999.
Contacts
For Racer Media & Marketing
Paul Pfanner
President and CEO
949.417.6711
For Haymarket Media Group
Stuart Williams
Motorsport Group Publisher
+44 (0)208 267 5000
John Chambers
Global Sales Director
+44 (0) 777 064 3749 motoring1@aol.com
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