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SONIC Tools Announces Partnership with CJ Wilson Racing and CJ Wilson Automotive Group
By alley - Oct 29, 2015, 2:01 PM ET

SONIC Tools Announces Partnership with CJ Wilson Racing and CJ Wilson Automotive Group


•         America’s most competitive tool brand joins championship-winning IMSA team and leading Mazda, BMW Motorcycle, Suzuki and KTM dealerships

•         Major League All-Star CJ Wilson to sign autographs at SONIC Tools’ SEMA Show ExhibitAUBURN,  Ala. (October 29, 2015) – SONIC Tools, North America’s newest hand tool brand, today announced a multi-year agreement with championship-winning IMSA Continental Tire Sports Car Challenge team CJ Wilson Racing and the CJ Wilson Automotive Group, including multiple Mazda automotive and BMW, Husqvarna, KTM and Suzuki powersports dealerships.  SONIC Tools, the North American subsidiary of European market-leader SONIC Equipment, is also the official hand tool of IMSA.The CJ Wilson Racing team and the CJ Wilson Automotive Group are owned by Los Angeles Angels of Anaheim All-Star pitcher CJ Wilson, a lifetime car and motorcycle enthusiast. To kick off the partnership, Wilson will sign autographs for fans at the SONIC Tools Booth (#16607, Westgate Building, North Hall) on Wednesday, November 4 at 11:00 a.m. at the SEMA Show. 

CJ Wilson Racing, which captured the 2015 Continental Tire Sports Car Challenge ST-class championship, will take advantage of SONIC’s world-class  organizational solutions for professional workshops by integrating premium SONIC Tools products and storage systems in the team’s transporter as well as at their Austin, Texas-based race shop. Likewise, the multi-franchise CJ Wilson Automotive Group will utilize SONIC Tools storage systems and hand tools in its flagship KTM of Murietta store as well as throughout the Wilson CycleSports group of stores. “Any time as a race team you can partner with a brand that is emerging in the automotive industry, it feels like a win,” said Wilson. “SONIC is a very exciting company that offers tools and organizational solutions that we really think will elevate our team in the pits, in the paddock and at our shop. This was the easiest racing decision we have made in a few years. I can't wait to see where we go together in the future.”“At SONIC Tools, we thrive on helping automotive technicians improve speed, efficiency and reliability – whether that is at the track or at the shop,” said Colby McConnell, Chief Marketing Officer, SONIC Tools. “Having a winning partner like CJ Wilson Racing and the CJ Wilson Automotive Group means we get to demonstrate how SONIC’s products make a difference in both environments. We are thrilled to get to work and support everyone on the CJ Wilson team.” As SONIC Tools introduces its line of premium-quality hand tools and ultra-efficient tool storage systems to North American service centers, the company continues to actively develop partnerships with teams, dealer groups, manufacturers and other automotive industry groups.The full line of SONIC Tools products is available to both automotive and motorsports professionals as well as everyday do-it-yourselfers at

www.sonictoolsusa.com

.  SEMA attendees are invited to experience the Sonic Difference in-person, both at the company’s North Hall exhibit and at the New Product Showcase, located in the Sky Bridge of the Las Vegas Convention Center.About SONIC ToolsSONIC Tools is the North American subsidiary of Netherlands-based SONIC Equipment, the world’s market leader in the design and manufacture of premium hand tools and tool box systems for both commercial and consumer use. SONIC Tools’ precision-crafted tools, tool boxes and wall systems are found in the world’s most progressive automotive enterprises, service centers, race shops, aftermarket businesses and personal garages. Headquartered in Auburn, Alabama, SONIC Tools distributes and retails the brand’s complete line of professional products, all developed to make repair and maintenance easier, faster and more efficient. To learn more, visit sonictoolsusa.com, like SONIC Tools on Facebook at facebook.com/sonictoolsusa, and get the latest from @SonicToolsUSA on Twitter.About CJ Wilson RacingCJ Wilson Racing, is the professional race team of Major League Baseball star-pitcher for the Los Angeles Angels, CJ Wilson. Formed in late 2010, Wilson established the team with the aim of becoming a championship winning sports car team, competing in multiple racing series throughout North America.The team has developed a solid footing in motorsports with race-winning, multi-car teams in both the Mazda MX-5 Cup presented by BFGoodrich Tires Championship, and the IMSA Continental Tire Sports Car Challenge Series. CJ Wilson Racing has currently partnered with the CJ Wilson's Children's Charities to develop a stronger network to help young hemophilia patients. The charity is focused on awareness and fund-raising efforts to help support families that are raising children with hemophilia.

www.cjwilsonracing.com

http://cjwcc.org/

www.leftylefty.comAbout the Wilson Automotive GroupThe Wilson Automotive Group is the largest volume Mazda dealer group in Illinois and the Midwest and one of the largest in the nation, with locations on the West Coast and Chicago. The group has one of the nation’s largest new Mazda inventories and is one of the largest certified pre-owned Mazda dealers in the country. Owner CJ Wilson is a two-time all-star Major League pitcher whose Mazda-sponsored pro race team just won the IMSA Continental Tire SportsCar Challenge title. For more, visit ZoomZoomNation.com, where they're always trying to make your car shopping fun.About Wilson CycleSportsWilson CycleSports is the award-winning motorcycle group owned by two-time all-star Major League pitcher CJ Wilson. With bike shops in Chicago and Southern California, the group covers both ends of the legendary Route 66 and is quickly expanding. For more, visit at www.wilsoncyclesports.com.Media Contacts:                                                                                                                                                                                     Efrain Olivares                                     Erin AbneyBrandware Public Relations                   Brandware Public Relations

eolivares@brandwarepr.com

eabney@brandwarepr.com

818.254.7196 (m)                                770.649.0880 (o)

Source:

SONIC Tools


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Topics

cj wilson racing

imsa continental tire sports car challenge

sonic tools

mazda mx-5 cup

cj wilson automotive group

ktm

husqvarna

suzuki

sema show

mazda

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