Formula E announces collaboration with Facebook

The all-electric FIA Formula E championship, which launches its second season this weekend in Beijing, has announced a new collaboration with Facebook to provide exclusive content and opportunities to engage with drivers, teams and events taking place throughout the course of each race.

The season opener in China will be the first-ever motor race to be streamed live via the social media giant
and represents the latest addition to Formula E's burgeoning digital portfolio. The program includes:

• Exclusive near-real-time highlights of key race action and moments during the race and
throughout the season

• Video capturing of passes and other key race moments to be provided by Formula E and shared by drivers and teams

• For the first time, drivers will provide exclusive live streams from the Facebook Mentions app (https://www.facebook.com/about/mentions) to capture "intimate behind-the scenes-moments."

In addition, Facebook will provide full live coverage to Spain (U.S. viewers can watch the race live on FOX Sports 1, at 3:30 a.m. ET on Saturday.)

"We are thrilled that Facebook has decided to work with Formula E in this landmark agreement," said Ali Russell, Director of Media and Strategic Partnerships at Formula E. "We believe that live streaming the Beijing ePrix to our fans in Spain is a milestone in establishing Formula E as a pioneering digital brand and is the latest in a series of key developments in terms of our social reach. Formula E is a pioneering motorsport championship that is striving to engage a new type of fan, and working closely with innovative and creative partners such as Facebook is essential in establishing the brand across the globe."

"Facebook is the world's largest community of sports fans with more than 650 million people connected to sports Pages, and it's our goal to help those fans connect around sports moments they care about. Formula E have taken a comprehensive approach to offering fans racing content through innovative ways," said Patrick Chapman of Facebook Sports Partnerships. "They've prioritized new programming formats that are optimized for the way people enjoy content on Facebook. Products and features like Live for Facebook Mentions along with Facebook Media Solutions partners like Grabyo, Telescope and Groovy Gecko unlock opportunities for the Formula E team to grow its fan base and deepen fans' passion for the sport."