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NHRA: John Force Racing reveals Monster Top Fuel dragster
John Force Racing and Monster Energy today revealed the new look for Brittany Force's Top Fuel dragster, following the signing of a multi-year primary sponsorship agreement that will begin this weekend at the Summit Racing Equipment NHRA Southern Nationals. Brittany Force's Top Fuel dragster will be adorned with the Monster Energy logo and branding for the duration of the 2015 NHRA Mello Yello Drag Racing Series season and beyond.
"You can't even mention drag racing without including John Force and John Force Racing," said Monster Vice President of Sports Marketing Mitch Covington. "Their winning dominance and high performance heritage are simply unmatchable. John is a personality that actually transcends the sport and his daughter Brittany is every bit the fierce competitor as her dad – and she's a lot prettier than John. The next generation of JFR, Monster Energy is thrilled to have Brittany at the controls of the Monster Energy Top Fuel Dragster this season. Monster is all about unleashing the beast, and there is no other beast like a 10,000 horsepower, asphalt wrinkling, Nitro guzzling dragster."
Brittany Force has raced to four final rounds and three No. 1 qualifiers in her career and continues to stay focused on picking up her first career Top Fuel win.
"I am so excited to be teamed up with Monster Energy as the primary sponsor on my Top Fuel Dragster," she said. "You see the Monster logo on everything from NASCAR to action sports and to have them back in the NHRA seems like a perfect fit.
"The great thing about partnering up with Monster is how easy it will be for me to promote their brand because my team and I love to drink Monster. I can't wait to get them into the winner's circle. My whole team is fired up and we will definitely unleash the beast starting this weekend!"
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