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Gold Eagle Grows Partnership with Burton Racing
Subtitle:Expanded Partnership Includes STA-BIL and 303 Products
In motor racing and on the street, having the right ingredients means everything.
2013 IMSA Continental Tire SportsCar Challenge champions Burton Racing are pleased to announce the expansion of its marketing partnership with Gold Eagle Company that will see the 303Ò Products, STA-BIL, and STA-BIL 360° Performance brands on board the team's BMW 128i during the full 2015 season driven by Burton Racing drivers Mike LaMarra and Terry Borcheller.
With two like-minded groups fully focused on success, the partnership has all the right ingredients.
Gold Eagle Co., makers of America’s #1 selling brand of fuel stabilizers and ethanol treatments, recently announced that it is revolutionizing and expanding its successful STA-BIL® 360° product line.
The new STA-BIL® lineup incorporates unique 360° technology across many of its products for automotive, boating and small engines. Gold Eagle brands offer proven protection and prevention to maintain the integrity of the things you love most. From fuel stabilizers to UV protection, products like 303® Aerospace Protectant, NO LEAK® Treatments, STA-BIL® Fuel Stabilizer, and
Burton Racing, which has existing partnerships with BMW Group Automotive Chemicals and Excelda, has emerged as a strong force in IMSA Continental Tire SportsCar Challenge competition both on and off the track.
“Burton Racing brings a very high level of preparation to their effort in IMSA, and that is evident in their results and we are very pleased to be growing our relationship with the team in 2015,” said Marc Blackman, CEO of Gold Eagle Co. “As a category leader in fuel additives, we perform with excellence and seek out partners that do the same. That’s why we are excited to partner with Keith (Burton) and his entire team; utilizing the IMSA platform to reach their passionate performance audience.”
“We started our business to business outreach in 2012 when we moved to focus on the Continental Tire SportsCar Challenge, and I’m very pleased to have helped put some programs together that went well beyond the racetrack,” said team manager Keith Burton. “Gold Eagle first joined us last year and it is great to be making this next step together as they have seen the value of activating with us in IMSA and growing the partnership so I’m excited about continuing to develop this relationship.”
2013 IMSA Continental Tire SportsCar Challenge champions Burton Racing are pleased to announce the expansion of its marketing partnership with Gold Eagle Company that will see the 303Ò Products, STA-BIL, and STA-BIL 360° Performance brands on board the team's BMW 128i during the full 2015 season driven by Burton Racing drivers Mike LaMarra and Terry Borcheller.
With two like-minded groups fully focused on success, the partnership has all the right ingredients.
Gold Eagle Co., makers of America’s #1 selling brand of fuel stabilizers and ethanol treatments, recently announced that it is revolutionizing and expanding its successful STA-BIL® 360° product line.
The new STA-BIL® lineup incorporates unique 360° technology across many of its products for automotive, boating and small engines. Gold Eagle brands offer proven protection and prevention to maintain the integrity of the things you love most. From fuel stabilizers to UV protection, products like 303® Aerospace Protectant, NO LEAK® Treatments, STA-BIL® Fuel Stabilizer, and
HEET® Gas-Line Antifreeze
, keep your things looking like new, longer.Burton Racing, which has existing partnerships with BMW Group Automotive Chemicals and Excelda, has emerged as a strong force in IMSA Continental Tire SportsCar Challenge competition both on and off the track.
“Burton Racing brings a very high level of preparation to their effort in IMSA, and that is evident in their results and we are very pleased to be growing our relationship with the team in 2015,” said Marc Blackman, CEO of Gold Eagle Co. “As a category leader in fuel additives, we perform with excellence and seek out partners that do the same. That’s why we are excited to partner with Keith (Burton) and his entire team; utilizing the IMSA platform to reach their passionate performance audience.”
“We started our business to business outreach in 2012 when we moved to focus on the Continental Tire SportsCar Challenge, and I’m very pleased to have helped put some programs together that went well beyond the racetrack,” said team manager Keith Burton. “Gold Eagle first joined us last year and it is great to be making this next step together as they have seen the value of activating with us in IMSA and growing the partnership so I’m excited about continuing to develop this relationship.”
Source:
Team press release
Read full article on Press Room IMSA
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