Timed to perfection - Q&A with Rolex's Arnaud Boetsch

The Rolex pit lane clock, first unveiled at the 2013 Formula 1 Rolex Australian Grand Prix, is now a familiar sight to motorsport fans around the world, but what first brought the famous Swiss watchmaker and F1 racing together?

We spoke to Arnaud Boetsch, Communication & Image Director of Rolex SA, about the company's sporting history and its path to F1 partnership as Official Timekeeper and Official Timepiece