SRT CEO Ralph Gilles: Reflecting back, looking forward

SRT CEO Ralph Gilles: Reflecting back, looking forward

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SRT CEO Ralph Gilles: Reflecting back, looking forward

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There certainly is never a dull moment in our industry. Looking ahead to 2014, we assure you that the SRT (Street and Racing Technology) brand will pick up even more speed, on and off the track. Entering our third calendar year as a standalone brand within Chrysler Group, this is the most exciting time to be in the high performance vehicle and motorsports business.

Starting with our flagship car on the track, the SRT Viper GTS-R will compete at the upcoming Rolex 24 At Daytona, the first race in the new TUDOR United SportsCar Championship. The combination of the ALMS and Grand-Am series will without doubt feature the top racetracks and most competitive set of GT cars and teams we’ve seen in a long time maybe ever.

Our two-car SRT Motorsports team continues to grow and get stronger. We’ve had great tests over the last few months to show how stable and consistently our Viper GTS-R platform performs. Getting our first race win last season at Road America was great and we’re looking forward to an exceptionally entertaining year in 2014.

We introduced the SRT Viper GT3-R (RIGHT) last summer and our first privateer owner, Ben Keating, will debut his car at Daytona in the GT Daytona class. Ben is no stranger to road racing. He captured the SRT Viper Cup championships in 2011 and 2012 piloting a Viper ACR-X and now moves up to the next biggest stage. Ben was first in line to purchase an SRT Viper GT3-R from Riley Technologies in 2013. He plans to compete full-time with primary co-driver Jeroen Bleekemolen. 

Our world-class road racing program continues to underscore our commitment to the SRT road cars. We continue to enjoy working within our low-volume process with the SRT Viper to create some incredible vehicles that are truly special. We recently introduced the Competition Blue exterior color (BELOW) and are continuing the trend of unique, low-volume builds with the introduction of the 2014 SRT Viper Time Attack special edition package and the Anodized Carbon special edition package on the 2014 SRT Viper GTS model.

Our business model with the Viper continues to evolve following its return to the supercar market in 2013. Since the Viper was introduced in 1992, fewer than 30,000 cars have been built showing just how exclusive our flagship American-built performance machine has become. With two models, expanding exterior and interior options and new special edition packages, the future for our low-volume Viper continues to look bright.

As with the Viper, our full SRT product lineup marches to a different beat for a different, more exclusive set of customers. We continue to learn about this market, never letting up and always looking to the future to continue tuning the performance vehicles we have while also exploring new avenues.

In 2014 look for more news from SRT but only when the time is right for us to share. We may not show our hand at the typical events, but be assured we have big plans for the brand and our future products. 

As always, stay tuned to driveSRT.com for all news and happenings from SRT.

Ralph Gilles

SRT is an entire brand fueled by passion for street and racing technology. Five hallmarks set SRT apart: awe-inspiring powertrain; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors; and race-inspired and high-performance interiors.

For the inside line on everything SRT, there’s only one place to go: driveSRT.com. It serves up fresh factory insider stories, gets the facts and figures on every SRT product, and goes inside the race team car haulers and talks directly to the drivers. Then it delivers it all to you fast and first.

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