Panther Racing announced Wednesday that it has reached a multi-year partnership agreement with Charter Media for the 2014 IndyCar Series season. Charter Media specializes in cable television advertising, marketing, production and research and will become an integral part of Panther’s promotional efforts beginning next season.
?Charter is very pleased to be part of the Panther Racing team in 2014,? Phillip Aimé, Senior Director of National Automotive Sales & Motorsports Program, said. ?Partnering with Panther and the National Guard, plus other sponsors, brings about a great sense of pride and competitiveness that extends throughout Charter’s philosophy on business and customers.?
Charter Media will be visible on Panther’s entries at all IndyCar events during the year, which will include at least one primary partnership placement during the season. Panther will release more specific details after its entire 2014 IndyCar Series program has been finalized.
?We’re unbelievably excited to begin this partnership with Charter Media,? Panther Racing Managing Partner and CEO John Barnes said. ?This is a great advantage for Panther and our other partners as we look forward to maximizing Charter Media’s advertising platform across the country. They have committed a great deal of assets into promoting Panther Racing and we’re confident this is going to be a great program for us moving forward.?