?GoPro camera? is a phrase that has become almost as synonymous with motorsports as ?too much push,? ?nervous rear end? and ?my qualifying run was ruined by traffic.? Mounting GoPros on your car in the right places, of course, will prove the truth or otherwise of such phrases, and this small but efficient camera is a phenomenon that has touched and improved racing coverage in many ways.
As the Business and Technology Issue of RACER magazine hits mailboxes and bookshelves, editor David Malsher caught up with the founder and CEO of GoPro, Nick Woodman, a man who’s made a hugely successful business out of packaging cutting-edge technology and selling it inexpensively to a grateful audience. Woodman may be a billionaire but he’s nonetheless a genuine, down-to-earth 30-something with fuel in his veins.