With an impressive reach of more than 700 million viewers globally, IMSA confirmed two significant platforms for international race fans to consume live coverage of IMSA racing.Since its launch as a pilot program for the Mobil 1 Twelve Hours of Sebring on March 16, IMSA has been offering live streaming...

NBC Sports’ coverage of the NASCAR Cup and Xfinity Series at Pocono Raceway and the NTT IndyCar Series doubleheader from Iowa Speedway delivered viewership milestones across both NBC and USA Network this past weekend, according to data provided by The Nielsen Company and Adobe Analytics.NASCAR CUP AND XFINITY SERIESSunday’s NASCAR...

Motorsports returned to broadcast TV last week with the IMSA WeatherTech SportsCar Championship's Rolex 24 At Daytona airing across NBC Sports' family of networks, including the start and decisive last two hours airing live on flagship NBC.Audience peaked with Sunday's finish on NBC, which averaged a 0.66 Nielsen rating and...

The confirmation that NBC Sports Network is going away after 2021 was hardly shocking. It had been rumored for months. But the immediate reaction of gloom and doom is hardly justified, especially when you examine the facts, think about the past three years, and try to gauge the future of...