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SEMA acquires off-road industry pillar ORBA

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SEMA acquires off-road industry pillar ORBA

By Industry - Aug 26, 2025, 6:22 PM ET

The Specialty Equipment Market Association (SEMA), the leading organization for the automotive aftermarket industry, today announced the acquisition of the Off-Road Business Association (ORBA), a leading a 501(c)(6) organization dedicated to representing businesses and professionals in the off-road and powersports industries (motorcycles, ATVs, side-by-sides, snowmobiles). Off-road products and services are...

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