No-one has a crystal ball forecasting the sponsorship’s industry fate. However, we don’t need psychic ability to predict the consequences of the unfolding economic debacle. That doesn’t necessarily spell doom for sports, non-profits, the arts and any other organization reliant on the $67 billion (pre-COVID-19) sponsorship industry. It simply puts...

We face a health crisis. It will significantly disrupt the way we live. With its close natural tie to sports, the sponsorship industry felt the early sting of event postponement and cancellations. As millions hunker down in their homes facing self-isolation, self-quarantine or lockdown, everyone ponders “what’s next?”In our first...

Far from being experts on the coronavirus, we would urge all to listen to community health officials, take proper precautions and act in the public interest. However, as sponsorship community members, we want to share insights on our industry in this time of crisis.The sponsorship industry will be seriously affected...