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Sir martin sorrell

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ANALYSIS: The F1 board member talking sense

Formula 1

ANALYSIS: The F1 board member talking sense

By alley - Jun 9, 2016, 6:31 AM ET

Sir Martin Sorrell is a name likely unknown even to the most passionate Formula 1 fan, yet the 71-year-old is a highly influential member of the F1 board alongside Bernie Ecclestone and Donald Mackenzie.Sorrell may be below the radar to many, but given his list of accomplishments in the business...

F1: Virtual reality tipped to transform TV coverage

Formula 1

F1: Virtual reality tipped to transform TV coverage

By alley - Jun 6, 2016, 8:01 AM ET

Virtual reality has been tipped by Formula 1 board member Sir Martin Sorrell to transform coverage of the championship and provide a potential added revenue stream.Williams has experimented with the technology this year, developing VR short films using cameras bolted onto its F1 cars that provide a 360-degree experience of...

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