SEMA is expanding the SEMA Show’s powersports presence by launching a dedicated Powersports /SxS/Lifestyle section at the upcoming Show, held November 3-6 in Las Vegas. This strategic expansion creates a unified home for the rapidly growing intersection of the automotive and powersports communities.The initiative is a direct response to clear...

The Specialty Equipment Market Association (SEMA), the leading organization for the automotive aftermarket industry, today announced the acquisition of the Off-Road Business Association (ORBA), a leading a 501(c)(6) organization dedicated to representing businesses and professionals in the off-road and powersports industries (motorcycles, ATVs, side-by-sides, snowmobiles). Off-road products and services are...

Join EPARTRADE for Episode 123 of the RACE INDUSTRY NOW Tech Webinar on Wednesday, October 6 at 9:00a.m. PST: 'Discussions on lubricant technologies for powersports and motorcycle racing ppplications' by Motul. With Dave Wolman, Director of Center of Excellence and Joey Cabrera, Technical Director. Hosted by Brad Gillie from SiriusXM...