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Long Beach delivers another TV audience boost for IndyCar
IndyCar
Long Beach delivers another TV audience boost for IndyCar
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The RACER Mailbag, April 22
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IndyCar emphasizing growth of younger fan demographics in 2024

IndyCar

IndyCar emphasizing growth of younger fan demographics in 2024

By Marshall Pruett - Feb 29, 2024, 1:33 PM ET

Among the many initiatives taking place within Penske Entertainment and its NTT IndyCar Series, courting new and younger fans remains among its greatest priorities as it prepares to launch a new championship run.Through its “Defy Everything” marketing campaign in 2022, attempts were made to court an audience that would bring...

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