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Finish line in sight for IndyCar silly season
IndyCar
Finish line in sight for IndyCar silly season
17h ago
Catalan government places Spanish IndyCar race on public calendar
IndyCar
Catalan government places Spanish IndyCar race on public calendar
17h ago
IndyCar leaving Nashville Superspeedway for 2027
IndyCar
IndyCar leaving Nashville Superspeedway for 2027
14h ago
‘Very difficult to be convinced’ of Qatar, Abu Dhabi races proceeding - Sainz
Formula 1
‘Very difficult to be convinced’ of Qatar, Abu Dhabi races proceeding - Sainz
12h ago
Ward joins RLL as head of engineering
IndyCar
Ward joins RLL as head of engineering
1d ago
IndyCar emphasizing growth of younger fan demographics in 2024

IndyCar

IndyCar emphasizing growth of younger fan demographics in 2024

By Marshall Pruett - Feb 29, 2024, 1:33 PM ET

Among the many initiatives taking place within Penske Entertainment and its NTT IndyCar Series, courting new and younger fans remains among its greatest priorities as it prepares to launch a new championship run.Through its “Defy Everything” marketing campaign in 2022, attempts were made to court an audience that would bring...

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