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Palou expects track records to fall with IR28 after second day of testing
IndyCar
Palou expects track records to fall with IR28 after second day of testing
18h ago
Taylor, Albuquerque navigate mayhem to nab IMSA win at Road America
IMSA
Taylor, Albuquerque navigate mayhem to nab IMSA win at Road America
21h ago
Pfaff Motorsports to withdraw from IMSA at season's end
IMSA
Pfaff Motorsports to withdraw from IMSA at season's end
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IR28 impresses as Rossi completes first validation test at Indy
IndyCar
IR28 impresses as Rossi completes first validation test at Indy
1d ago
2026 Formula 1 mid-season report card
Formula 1
2026 Formula 1 mid-season report card
3d ago
INSIGHT: Sponsorship industry – Fill the void

Industry

INSIGHT: Sponsorship industry – Fill the void

By Ken Ungar - Apr 15, 2020, 12:58 PM ET

We face a health crisis. It will significantly disrupt the way we live. With its close natural tie to sports, the sponsorship industry felt the early sting of event postponement and cancellations. As millions hunker down in their homes facing self-isolation, self-quarantine or lockdown, everyone ponders “what’s next?”In our first...

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