RACER Logo
Industry future

Most Popular

Detroit delivers another ratings bump for IndyCar
IndyCar
Detroit delivers another ratings bump for IndyCar
16h ago
Leclerc extends Ferrari stay with new contract
Formula 1
Leclerc extends Ferrari stay with new contract
4h ago
Detroit victory moves Palou into top 20 on IndyCar's all-time win list
IndyCar
Detroit victory moves Palou into top 20 on IndyCar's all-time win list
21h ago
Palou stays cool under fire to take Detroit GP win
IndyCar
Palou stays cool under fire to take Detroit GP win
2d ago
'You just have to experience it' - Ricciardo impressed with first Indy 500 experience
IndyCar
'You just have to experience it' - Ricciardo impressed with first Indy 500 experience
2d ago
RACER's The Creative Drive podcast: Jim Liaw

The Creative Drive

RACER's The Creative Drive podcast: Jim Liaw

By Taro Koki - Feb 4, 2025, 12:00 PM ET

We sit down with Jim Liaw, General Manager of Performance Racing Industry (PRI) and co-founder of Formula Drift. In this interview, Jim shares insights into his journey from establishing Formula Drift to leading PRI, discussing the marketing, evolution of motorsports and the industry's future. Don't miss this engaging conversation with...

logo
Terms & ConditionsPrivacy PolicyContact usFeedbackConsent Preferences
Motorsports
IndyCarNASCARFormula 1IMSA
Participate
ClubsSchoolsSingle Makes
Subscribe
StreamingMagazineFree NewslettersManage Magazine
Services
AdvertiseStudioAgency Creators

All contents copyright © 2026, Racer Media & Marketing, LLC. or Racer Network, LLC. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of our Privacy Policy and Terms & Conditions. Contact us at 2525 Main St, Ste 430, Irvine, CA 92614, 949.417.6700 for more information.