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Mazda MX-5 Cup | Round 5 - Mid-Ohio | Livestream

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Horner: F1 needs to be more attractive to sponsors

Formula 1

Horner: F1 needs to be more attractive to sponsors

By racerdigitaladmin - Jan 4, 2018, 9:42 AM ET

Red Bull boss Christian Horner believes Formula 1 needs to deliver "a more attractive show" in order to increase the number of sponsors investing in the sport.Since taking control of F1 at the start of 2017, new owners Liberty Media have stated a desire to exploit additional areas in order...

Investing in F1's future the priority for Liberty

Formula 1

Investing in F1's future the priority for Liberty

By alley - Jun 20, 2017, 9:30 AM ET

Major changes to Formula 1 will only take place over a long period of time as Liberty Media focuses on investing in the sport's future, according to chairman Chase Carey.Liberty completed its takeover of F1 in January, with Carey replacing Bernie Ecclestone and then recruiting Ross Brawn and Sean Bratches...

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