No-one has a crystal ball forecasting the sponsorship’s industry fate. However, we don’t need psychic ability to predict the consequences of the unfolding economic debacle. That doesn’t necessarily spell doom for sports, non-profits, the arts and any other organization reliant on the $67 billion (pre-COVID-19) sponsorship industry. It simply puts...

Far from being experts on the coronavirus, we would urge all to listen to community health officials, take proper precautions and act in the public interest. However, as sponsorship community members, we want to share insights on our industry in this time of crisis.The sponsorship industry will be seriously affected...