Rich Energy CEO William Storey wants Haas to challenge Red Bull on the track while his own brand takes on the energy drink giant outside of Formula 1.Storey has signed a title partnership deal with Haas that officially makes the team Rich Energy Haas F1 Team, and wants to use...

Monster Energy has reached a multi-year agreement to become NASCAR's premier series and annual all-star race sponsor.“They made us feel very comfortable over time,” NASCAR chairman and CEO Brian France said. “Motorsports is their DNA, and when you walk through their lobby in California you see that; you see the...