A famous strategist, Sun Tzu, once said, “In the midst of chaos, there is also opportunity.” In the COVID-19 era, live motorsports events find themselves in a state of daily chaos. If a promoter or sanctioning body rushes to fill the stands with fans, they run the risk of a...

We face a health crisis. It will significantly disrupt the way we live. With its close natural tie to sports, the sponsorship industry felt the early sting of event postponement and cancellations. As millions hunker down in their homes facing self-isolation, self-quarantine or lockdown, everyone ponders “what’s next?”In our first...