Apple will use all of its touch points to try and bring Formula 1 to as many fans as possible as the new host broadcaster of the sport in the United States, according to its senior vice president of services Eddy Cue.

“In the U.S., to be relevant, you need to start to be part of the culture,” CEO says. “You wake up in the American houses and you talk about the sport, you talk about the events."

Formula 1 is looking at forging media partnerships that extend beyond simply broadcasting races, according to Liberty Media CEO Derek Chang.

Apple and ESPN are two of the leading contenders amid wider interest for the broadcast rights to Formula 1 in the United States, RACER understands.

The Cannes Film Festival runs until this weekend, just 30 miles down the coast from where the Monaco Grand Prix is taking place. But on Wednesday night it was Monaco that was seeing a form of premiere that will have been of interest to many in Cannes, as the F1...

McLaren has denied a report technology giant Apple is in talks over a potential investment in the company.Britain's Financial Times claims Apple has started negotiations with the McLaren Technology Group over what has been described as either a strategic investment or full takeover. The McLaren Technology Group comprises three separate...

Apple is in talks with McLaren Technology Group about buying a stake or even full acquisition of the British company, according to the UK's Financial Times. The report claims a full acquisition would cost between £1 billion to £1.5b [$1.3b-$2b].Although McLaren is best known for its Formula 1 team (McLaren...