
Paul Pfanner
Paul Pfanner is the founder, President and Executive Publisher of RACER magazine and RACER.com and is also the CEO of the Racer Studio creative services and branded content agency. Pfanner began his career in racing media as an art director for FORMULA magazine and later, SportsCar magazine before failing spectacularly as he attempted to become an editor. All of this was a transparent ploy to fund Pfanner’s desire to race but after he proved to be unemployable, he had no choice abandon his racing ambitions so he started his own publishing house and creative agency in 1979 which was the forerunner of Racer Media & Marketing, Inc. Pfanner sold the majority of Racer Communications, Inc in January 2001 to Haymarket Media and re-acquired the company with his original partners Rob and Chris Dyson in March 2012 which now operates under the name Racer Media & Marketing, Inc.
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