21 May 20
Industry 21 May 20
INSIGHT: Crisis can be an opportunity for motorsports
A famous strategist, Sun Tzu, once said, “In the midst of chaos, there is also opportunity.” In the COVID-19 era, live motorsports (…)
18 May 20
Insights & Analysis 18 May 20
INSIGHT: 'Fan-light' might be a case of good news/bad news
Like bears ending their winter hibernation, many of us are emerging from months of isolation. During that time, we watched NASCAR and (…)
20 Apr 20
Industry 20 Apr 20
Sponsorship industry: Problem-solving on steroids
No-one has a crystal ball forecasting the sponsorship’s industry fate. However, we don’t need psychic ability to predict the (…)
17 Apr 20
Industry 17 Apr 20
INSIGHT: Sponsorship industry – New thinking
When the world appears completely out of control, who better to quote than Star Trek’s Captain Kirk? Kirk knew how to win when the odds were (…)
15 Apr 20
Industry 15 Apr 20
INSIGHT: Sponsorship industry – Fill the void
We face a health crisis. It will significantly disrupt the way we live. With its close natural tie to sports, the sponsorship industry (…)
13 Apr 20
Industry 13 Apr 20
INSIGHT: Sponsorship industry – How to move forward
Far from being experts on the coronavirus, we would urge all to listen to community health officials, take proper precautions and act in the (…)
