Industry 21 May 20
INSIGHT: Crisis can be an opportunity for motorsports
A famous strategist, Sun Tzu, once said, “In the midst of chaos, there is also opportunity.” In the COVID-19 era, live motorsports (…)
A famous strategist, Sun Tzu, once said, “In the midst of chaos, there is also opportunity.” In the COVID-19 era, live motorsports (…)
Like bears ending their winter hibernation, many of us are emerging from months of isolation. During that time, we watched NASCAR and (…)
No-one has a crystal ball forecasting the sponsorship’s industry fate. However, we don’t need psychic ability to predict the (…)
When the world appears completely out of control, who better to quote than Star Trek’s Captain Kirk? Kirk knew how to win when the odds were (…)
We face a health crisis. It will significantly disrupt the way we live. With its close natural tie to sports, the sponsorship industry (…)
Far from being experts on the coronavirus, we would urge all to listen to community health officials, take proper precautions and act in the (…)