When something happens three times, a trend may be forming. Over the past few months, three stand-out successes in auto racing have raised (…)
Ken Ungar is the president and founder of sports marketing agency CHARGE, which has served clients including Honda, Acura, NASCAR, the (…)
Every industry inevitably hits a fork in the road. Fifteen years ago, the mobile phone market hit that fork. Nokia, the global leader at the (…)
A famous strategist, Sun Tzu, once said, “In the midst of chaos, there is also opportunity.” In the COVID-19 era, live motorsports (…)
Like bears ending their winter hibernation, many of us are emerging from months of isolation. During that time, we watched NASCAR and (…)
No-one has a crystal ball forecasting the sponsorship’s industry fate. However, we don’t need psychic ability to predict the (…)
When the world appears completely out of control, who better to quote than Star Trek’s Captain Kirk? Kirk knew how to win when the odds were (…)
We face a health crisis. It will significantly disrupt the way we live. With its close natural tie to sports, the sponsorship industry (…)
Far from being experts on the coronavirus, we would urge all to listen to community health officials, take proper precautions and act in the (…)
