Mahindra Ag North America has joined Stewart-Haas Racing (SHR) as an anchor sponsor for Chase Briscoe and the No. 14 NASCAR Cup Series team beginning with the 2022 season.
The multiyear partnership will feature Mahindra Tractors, a brand of Mahindra Ag North America, on Briscoe’s No. 14 Ford Mustang for the majority of the NASCAR Cup Series schedule. The red-and-black No. 14 Mahindra Tractors Ford Mustang will debut in the non-points Busch Light Clash at the Coliseum Feb. 5-6 in Los Angeles before returning to action for the traditional start of the season with the 64th running of the Daytona 500 Feb. 20 at Daytona (Fla.) International Speedway.
“NASCAR, Stewart-Haas Racing and Mahindra’s shared values form a strong platform for us to connect with existing and potential customers. Our partnership with SHR provides an opportunity to tell our story to the wide audience of NASCAR fans who enjoy the outdoors and working their land,” said Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automotive North America.
“Chase Briscoe and Tony Stewart are relatable men of great character who have worked hard to get where they are today. Like our dealers, they have a tough work ethic and the drive to be successful. We are proud to have them representing the brand. In fact, Tony is already a Mahindra owner and has been putting his 5145 tractor to good use on his ranch in Indiana.”
Briscoe just completed his first year in the NASCAR Cup Series and won the rookie of the year honors.
“The NASCAR Cup Series is the toughest racing I’ve ever been a part of. It’s so competitive,” Briscoe said. “I learned so much this year, and I really can’t wait to apply it all next season.
“I’m incredibly honored to represent Mahindra Tractors and all of its dealers. We both want to continue to grow and perform – me on the racetrack and Mahindra in the marketplace. It’s a true partnership that’s valuable to both of us.”
Prior to being promoted to the NASCAR Cup Series, Briscoe competed in the NASCAR Xfinity Series, where he won a series-high nine races in 2020. He will return to his dirt-track roots Jan. 10-15 during the 36th annual Chili Bowl Nationals at the Tulsa Expo Raceway inside the SageNet Center. Mahindra Tractors will be the primary sponsor of Briscoe’s No. 5 midget.
“Dirt-track racing makes me a better Cup Series driver,” said Briscoe, who will make his eighth Chili Bowl appearance in 2022. “It forces you to adapt. You have to run different lines to get the most out of your car and you have to do it quickly.
“When I won my first Xfinity Series race on the Roval at Charlotte, I drove it like a dirt track. I made sure to not spin the rear tires to where I was good at the end of a run. Running the Chili Bowl is fun, but it also keeps you sharp. It’ll be a great way to kick off our first season with Mahindra Tractors.”