ORIW: Monster Energy’s Eric Johnson on attracting younger audiences to motorsports

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ORIW: Monster Energy’s Eric Johnson on attracting younger audiences to motorsports

EPARTRADE Race Industry Week

ORIW: Monster Energy’s Eric Johnson on attracting younger audiences to motorsports

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Eric Johnson, Communications Director for Monster Energy, discusses strategies for getting more young people interested in motorsports in this “Happy Hour” interview from Online Race Industry Week, hosted by hosted by RACER’s founder and CEO Paul Pfanner and John Kilroy.

ORIW, a joint production of EPARTRADE, the Global Platform for the Performance and Racing Industry, and RACER.com, was a business-to-business event for members of the worldwide racing industry. Hundreds of companies showed off their new racing product lines for 2021 on EPARTRADE, while RACER and EPARTRADE provided 55 hours of technical and business webinars. Sponsors included ETS Racing Fuels, Full-Race powered by BorgWarner, Miller Electric, Penske Racing Shocks, and AEM Performance Electronics.

Watch the interview below, or click here.

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