Formula 1 owner Liberty Media’s ongoing efforts to expand the sport’s profile to new audiences will get an additional boost next month, when Netflix premieres a 10-part documentary series based on its 2018 season.
“Formula 1: Drive to Survive,” produced by executive-produced by Academy Award winner James Gay Rees (“Senna”) and Paul Martin for Box to Box Films, promises “to reveal the true story of the sport — not only the fight to be number one, but the battle for the heart, soul, and direction of this multi-billion-dollar business… The series has unprecedented access to the top drivers, principals and owners, giving a deeper insight into the personal lives, the sacrifices and challenges of those who have dedicated everything to their love of the world’s fastest sport.”
“Netflix was the perfect platform on which to tell the inside story of this incredible sport,” said Martin. “F1 has long been a world of colorful characters and super-sized egos, thrills and drama, victory and tragedy but until now that world has been largely hidden and secretive from fans. ‘Formula 1: Drive to Survive’ takes the viewers right into the heart of this world and shows what it is like to live, work and race within the world’s fastest sport.”
The series will launch globally on Netflix on March 8.