SRO extends Pirelli contract, strengthens partnership

Image by Dole/LAT

SRO extends Pirelli contract, strengthens partnership

International Racing

SRO extends Pirelli contract, strengthens partnership

By

SRO Motorsports Group is strengthening ties with Pirelli, announcing a recent contract extension through 2023 and the addition of the Pirelli name to several worldwide racing series.

While the Pirelli name will no longer be represented in the title of Blancpain GT World Challenge America, it remains as sole tire supplier for the series in 2019. The firm will take on naming rights for the new Pirelli GT4 America series, continuing its close association with GT racing in the U.S. As the GT4 category grows, all GT4 series directly organized by SRO Motorsports Group run exclusively on Pirelli tires, adding a significant number of cars and events to the Pirelli portfolio.

“Pirelli is a valued long-term technical and promotional partner for all our championships,” said SRO Motorsports Group CEO Stephane Ratel.

“We’re delighted to take our collaboration to the next level by offering drivers in America the chance to gain global exposure and boosting entries still further by making the American series the passport to the Blancpain GT World Challenge. The new Pirelli GT4 America series is also an exciting addition to the portfolio, in one of the fastest-growing categories. At the forefront of both these new championships will be P Zero tires, offering our competitors performance, reliability, and prestige –- as they have always done.”

Added Pirelli Car Racing manager Mario Isola: “We highly value all the equity and heritage that we’ve built up within the Pirelli World Challenge since 2011 through World Challenge Vision, and share SRO Motorsports America’s vision to grow the series internationally as part of our long-term partnership and joint strategy. So we’re delighted to continue our exclusive supply to the Blancpain GT World Challenge and also launch the Pirelli GT4 America series, equipping one of the fastest-growing categories on the international GT scene.

“This enhances the constantly expanding reach of all the different championships promoted by our valued partner SRO and consolidates Pirelli’s leadership of all the premium GT championships around the worldwide.”

Pirelli’s relationship with SRO now extends to 12 different championships worldwide. The Italian company will continue to supply the Intercontinental GT Challenge, which will be known from 2019 as the Intercontinental GT Challenge Powered by Pirelli. It will also act as sole supplier for the new Blancpain GT World Challenge, which encompasses high-level regional series in Europe, Asia and America.

SRO cites Pirelli’s key role in equipping grids of close to 70 cars at the Total 24 Hours of Spa, an undertaking that requires 13,000 tires, 24 trucks and well over 100 personnel. Pirelli has a unique tire fitting “village” at the Belgian venue, working without rest throughout the long-distance event.

More RACER
Home