More than just a title sponsor, the company is actively involved in the MX-5 Cup paddock
Since 2015, Battery Tender has been the title sponsor of the Battery Tender Global Mazda MX-5 Cup presented by BFGoodrich Tires. But this sponsor relationship goes way beyond delivering a check and putting the company’s name in front of the series, explains Mazda Motorsports’ Operations Manager Kyle Kimball.
“As people who have spent any time in this sport know, the people are truly what make the difference,” says Kimball. “The time, the human capital, the money … all that is great. But having good people surround you can make or break a venture in motorsports. That is the difference with our partnership with Battery Tender. Having the Prelec family and the Dyon family at almost every single race, supporting what we’re doing, finding new business ventures that we can all look into – it is a true joy to go to the race track with them and move this partnership forward.”
It helps that Battery Tender is a product that racers know and use. For cars that spend a lot of time sitting around, battery charging and maintenance is critical. Battery Tender products are a staple in the MX-5 Cup paddock, and many other racing paddocks.