2017 NASCAR Euro champ Alon Day, the first driver from Israel to compete in NASCAR’s top series, will make his 2018 Monster Energy Cup Series debut in Saturday night’s Federated Auto Parts 400 at Richmond Raceway. Day will drive the BK Racing No. 23 Toyota Camry.
Day, a 26-year-old native of Tel Aviv, won the 2017 NASCAR Whelen Euro Series and is the first driver from outside of North America to be selected for the NASCAR NEXT program. Day has previously has competed in NASCAR’s Camping World Truck and Xfinity Series, and last year also made his Cup Series debut at the Sonoma road course, also driving BK Racing’s No. 23. The Richmond race will be his first Cup start on an oval track.
Day’s car will be backed by Best Bully Sticks, a brand of TDBBS, LLC, which is a Richmond, Va.-based market leader in providing healthy, natural dog treats and chews.
“I am so excited to be back in the Monster Energy Cup Series again this year and to be sponsored by Best Bully Sticks,” Day said. “Best Bully Sticks is an up-and-coming brand, and as an up-and-coming driver, I know we share similar values about working hard to establish ourselves. My team and I are eager to introduce the NASCAR audience and their dogs to Best Bully Sticks.”