Performance Racing Industry Buyers Guide goes digital with PRI Direct

Performance Racing Industry Buyers Guide goes digital with PRI Direct

Press Room

Performance Racing Industry Buyers Guide goes digital with PRI Direct


Motorsports professionals can now access the racing industry’s ultimate business resource, the Performance Racing Industry (PRI) Buyers Guide, online thanks to PRI Direct. This new, mobile-friendly platform instantly connects more than 2,400 industry suppliers to over 90,000 racing businesses and high volume buyers, and features product photos, videos and intuitive search tools.

“For more than 30 years, motorsports professionals have relied on the PRI Buyers Guide to conduct business, and now PRI Direct gives users instant online access to all of the valuable information in the print publication,” said PRI Publisher/Vice President of Events & Business Development Peter MacGillivray. “It is a comprehensive search tool for domestic and international racing suppliers, wholesalers, warehouse distributors, service providers, race sanctioning organizations and manufacturers reps.”

In addition to keeping buyers updated on the latest in race product information and sourcing, PRI Direct gives racing businesses added exposure through various online features and add-ons, including:

• Complimentary company listing for qualified motorsports suppliers.
• Complimentary enhanced listings for PRI Show exhibitors and qualified PRI Magazine advertisers.
• Opportunities to maximize exposure through enhanced listings with photo, video and visitor statistics; product category sponsorships; and product highlights.

“PRI Direct provides companies another easy way to increase their business impact by participating in the PRI Buyers Guide,” said MacGillivray. “Because PRI Direct is part of the PRI ecosystem, businesses can increase their ROI by leveraging the power of PRI Magazine and the PRI Trade Show to increase their exposure.”

The 2018 PRI Trade Show, held December 6-8 at the Indiana Convention Center in Indianapolis, will feature over 1,100 companies exhibiting in more than 3,300 booths, showcasing the latest developments in auto racing technology to tens of thousands of buyers from all 50 states and 70 countries.

Start using PRI Direct today at