The Craftsman brand is returning to NASCAR, re-entering as a primary sponsor for Joe Gibbs Racing’s Erik Jones and Ryan Preece for multiple races this year in the Cup and Xfinity series.
Craftsman was purchased by Stanley Black & Decker – owner of DeWalt and a JGR sponsor for the past four years – from Sears in 2017. DeWalt will still appear on Jones’ No.20 Toyota for more races this season.
“It’s a thrill for us to be a part of bringing the Craftsman brand back into the sport,” said team owner Joe Gibbs. “When you mention Craftsman to somebody it always seems they have a story to tell about how they used Craftsman tools growing up or around their own home or shop.”
The partnership will kick off with a “What’s Your Craftsman Story?” campaign to gather fans’ stories about a brand synonymous with the sport, as Jones shared his own longtime link to the tools and equipment.
“It’s really cool to represent an iconic brand with Craftsman,” he said. “Craftsman is a brand that I’ve used throughout my entire racing career from when I first started with go-karts, through late models and still have in my shop today. We’ve had a great relationship with Stanley Black & Decker this year through the DeWalt brand and I’m looking forward to continuing to grow our partnership with the Craftsman brand. The car looks great and I can’t wait to get on track with it in the coming months.”
Craftsman will be on board the No. 20 Cup car for four races: Richmond (Sept. 22), Dover (Oct. 7), Talladega (Oct. 14) and Kansas (Oct. 21). Preece will carry Craftsman colors on the No. 18 Toyota at Watkins Glen (Aug. 4), Richmond (Sept. 21), Dover (Oct. 6) and Kansas (Oct. 20).
Said Preece: “I grew up watching what was then the Craftsman Truck Series and as I grew older, I started using Craftsman tools. To represent an iconic tool company like Craftsman is very special to me and I know we will have the same reliability in our Camrys that they have in their tools.”