Ratings for Saturday night’s Monster Energy NASCAR Cup Series Coke Zero Sugar 400 on NBC continued a positive trend for the Peacock Network, drawing an average of 4.437 million viewing and a 2.72 rating, helping it win the night. That’s a 2 percent and 5 percent increase in the 2018 Cup broadcast average (excluding the Daytona 500), NBC PR says.
That’s no doubt helped by favorable reviews of NBC Sports’ new-look broadcast crew with Dale Earnhardt Jr. alongside lead announcer Rick Allen, 21-time Cup winner Jeff Burton, Steve Letarte on the “Peacock Pit Box” and Mike Tirico, who hosted NASCAR on NBC’s pre-race and joined the in-race coverage.
In comparison, last year’s Kentucky race on the same weekend – on NBCSN – drew a 1.62 and averaged 2.7 million viewers.
NBC also said viewership for Friday night’s Xfinity Series race on NBCSN was up 35 percent from 2017, when it aired on CNBC due to the Summer Olympics (ratings numbers for 2018 were not immediately available).
The Formula 1 British Grand Prix benefited from a home on the main ESPN network; its average of 620,000 viewers and 0.42 rating was up from 2017; the Austria race on the same weekend scored a 0.23/330,000k viewers on CNBC.
The Verizon IndyCar Series race in Iowa drew a 0.31 rating and averaged 452,000 viewers on NBCSN, down from 2017 when it earned a 0.37 and averaged 534,000 viewers.
NHRA’s live final eliminations from Epping, New Hampshire scored a 0.26 and averaged 374,000 viewers. Last year’s Chicago finals scored a 0.34/534,000.