Bowyer adds ITsavvy as sponsor for Richmond, ISM Raceway

Bowyer adds ITsavvy as sponsor for Richmond, ISM Raceway

NASCAR

Bowyer adds ITsavvy as sponsor for Richmond, ISM Raceway

Stewart-Haas Racing has added a sponsor to Clint Bowyer’s No. 14 Ford.

ITsavvy will be the primary sponsor for the Monster Energy NASCAR Cup Series races at Richmond Raceway in September and ISM (Phoenix) Raceway in November. The company will also serve as an associate sponsor for the team in all other races.

SHR said it is a multiyear partnership.

ITsavvy is described as a single-source, end-to-end IT partner based out of Addison, Illinois.

“If it makes my racecar faster than everybody else’s car, then I’m all for it,” said Bowyer. “While these are stock cars, the technology inside them is impressive, and the research and development that goes into all the parts and pieces we use to build these cars is cutting edge.

“The days of paper and pencil are long gone. Heck, we’re not even using tape measures anymore. It’s all digital measurement and we keep all that data on computers. Technical support and race support go hand in hand, and to have an in-house partner in ITsavvy makes our program that much better.”

Tom McDonough, the IT director at SHR, said by the organization working with ITsavvy they will give a competitive advantage that translates to performance on the racetrack.

“The crossover between what ITsavvy does and what we do is strong, and ITsavvy can tell a great story with Stewart-Haas Racing,” said the team’s vice president of sales and marketing, Mike Verlander.

“Walk through our race shop and throughout the garage and you’ll see how our race cars and our entire industry relies on technology solutions. The senior-level introductions our sport can make will lead to new business opportunities for ITsavvy. Every company needs what ITsavvy provides and we’re excited to facilitate those introductions.”

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