Ryan Blaney has picked up another sponsor for his No.12 Team Penske Ford.
Announced Friday morning at Las Vegas Motor Speedway, BODYARMOR Sports Drink will be Blaney’s primary sponsor for the July Daytona race. The company will also serve as an associate sponsor in four additional Monster Energy NASCAR Cup Series races, beginning at Kansas Speedway in May.
“We are excited to have BODYARMOR join Team Penske and bring a new brand with a lot of energy and vision to our organization,” said team owner Roger Penske. “As we have grown our NASCAR Cup Series program to three full-time entries in 2018 we look forward to new opportunities with Ryan and new partners like BODYARMOR.”
BODYARMOR Sports Drink previously had a personal services agreement with 24-year-old Blaney, which started last year.
“It’s great to build on the relationship with BODYARMOR and have them as part of the development of the No.12 Ford team,” Blaney said. “BODYARMOR has partnered with some great athletes in many different sports, and we look forward to adding to that legacy and increasing the presence of their brand through our team in NASCAR.”
Other athletes under the BODYARMOR brand include NBA star James Harden, Chicago Cubs infielder Anthony Rizzo, and Colts quarterback Andrew Luck. NBA champion Kobe Bryant is said to be the number three shareholder in BODYARMOR.
Considered the fastest-growing sports drink in its category, BODYARMOR is also launching a “BODYARMOR Heroes” promotion. Fans can post a picture and description of their military hero on social media using #BODYARMORHeroes, and the winner will have his or her hero’s image featured on Blaney’s car for the Daytona race and the opportunity to meet Blaney.