The FIA and its flagship event, the annual Prize-Giving ceremony, will once again rely on its long term partners Michelin, the French tyre manufacturer, Rolex, the Swiss luxury watch makerand Volkswagen Group, the German car manufacturer.
All three international brands were already partners of the event in 2013 in Paris and will again partner with the FIA for this new edition in Doha. All three companies are also involved with each of the biggest FIA’s championships, from Formula One (Rolex) to WRC (Michelin and Volkswagen), WEC and Formula E (Michelin).
The trio is joined by four globally renowned brands: Alfardan Group, a leader in the premium lifestyle market, beIN SPORTS, the international media group which will broadcast the event live on TV for the first time in the FIA Prize-Giving history, Qatar Airways, the national airline of the State of Qatar, and Qatar National Bank, one ofthe world’s strongest banks.
FIA President Jean Todt said: “We are delighted that our existing partners such as Michelin, Rolex and Volkswagenhave trusted us again this year and I am very happy to see that the local companies in Qatar will also support our event. The FIA Prize-Giving will have a better reach thanks to the unique promotion and visibility offered by Alfardan, beIN SPORTS, Qatar Airways and QNB. The 2014 edition will be amilestone for the FIA as for the first time ever, through its media partnerbeIN SPORTS, the event will be broadcast in more than 40 countries.”
All fia sportAll fia sport