KVSH Racing continues to be a the forefront of eye-catching liveries with its No. 11 Verizon IndyCar Series entry. This weekend, Sebastien Bourdais will race the Mistic E-Cigs car with a new livery in the Grand Prix of Louisiana at NOLA Motorsports Park from April 10-12.
Mistic, an independent maker of “high quality, value-priced electronic cigarettes, vapor products and U.S.-made e-liquids,” will serve as primary sponsor for the Mistic Machine which will race in an updated version of the car’s familiar white and green scheme.
“New Orleans has long stood out as a culturally unique part of the American landscape, making it the perfect venue for the debut of Mistic Machine’s new look and feel,” said John Wiesehan Jr., CEO of Mistic. “Mistic is proud to be an independent leader in delivering high quality vapor products that continue to transform our industry. Our IndyCar sponsorship has enabled us to build awareness for our Mistic and HAUS brands among adult smokers as significant alternatives to traditional tobacco.”
Race fans also will be able to enjoy Mistic’s brand experience at IndyCar racetracks. Adult smokers can visit the Mistic-HAUS kiosk and engage with members of the Mistic Pit Crew to learn more about the company’s products, while fans can ride in virtual race simulators and get the chance to compete against Bourdais in mock competitions.
Meanwhile, Chip Ganassi Racing’s Scott Dixon will shed his No. 9’s Target colors at NOLA in favor of a new blue livery for event backer Brita water filters and water filtration systems: