IMSA: ORECA establishing North American base

IMSA: ORECA establishing North American base

IMSA

IMSA: ORECA establishing North American base

Hugues de Chaunac’s dream of establishing North American roots for ORECA is set to be realized in 2015. Best known for their sports car efforts, the French outfit provides a variety of chassis design, construction, composites, aerodynamic, production and marketing services, and will looks to use a new base on the East Coast to service its current and future clients.

“ORECA is opening a new base in Charlotte, North Carolina,” de Chaunac told RACER. “We will open this around March or April; it will help with our different divisions and all activities for ORECA, and will give us a good base for customer support with the new P2 chassis launch in America.

“We feel it is very important to have a base for our customers in America, not only France, and shows our commitment to ORECA being part of motorsports in America for a long time.”

De Chaunac’s passion for American-style racing is well known, and with the company’s investment in a remote facility, he hopes to attract interest from the world of sports car racing and other series.

“On the technology side, we have a big experience in CFD, which could be of interest for NASCAR teams or IndyCar teams – more than just TUDOR Championship teams,” he explained. “We also distribute specific racing products; we do a lot of digital marketing and activation, and will use the base to offer customers several racing services through ORECA.”

With a new P2 coupe on the way in the next few months, and its sole supply for the TUDOR Championship’s PC class, de Chaunac expects its sports car endeavors to the draw most interest to start, and will hire domestic talent to complement key members of his French staff.

“One of the strategies we have in ORECA is to expand our business offerings in America, and one of the categories is to first prove we can win in our first discipline, which is endurance racing,” he added. “We want to create a strong American company, even though we are from Europe, so we will have American people working with us in this new business.”​

ORECA will also have a presence at this week’s Performance Racing Industry show in Indianapolis.

More RACER
Home